Move Animation
Call to adventure
Move Animation was creating high-quality work for clients like LEGO, Nintendo and Acast, bringing wonder and creativity to learning and creative experiences. However, the brand wasn't reflecting the team’s true potential or helping them connect with forward-thinking organisations. Move Animation needed a brand that could speak authentically to progressive organisations and platforms looking to transform how people engage with their content.
Challenge
While Move was competing with larger studios in quality, its brand wasn't telling the story of their unique approach to storytelling. Through a series of stakeholder interviews, I discovered something powerful: Move wasn't just an animation studio – they were storytellers shaping how the next generation learns and engages with the world. The challenge was translating this purpose into a brand that would resonate with innovative organisations.
Approach
We began with a series of collaborative workshop sessions that helped Move rediscover its core purpose. Rather than focusing on the team’s technical capabilities like they had previously been doing, I built the brand around their ability to make new worlds. Designer Chris Pelling then developed a dynamic visual system featuring morphing shapes that represented the fluid, adaptive nature of their work.
The brand strategy went beyond visuals – I crafted a compelling brand story that Move could share with its prospects and partners, highlighting owner Jason Harding’s journey to where he is today. I also created comprehensive verbal brand guidelines and website copy that spoke directly to progressive organisations and learning platforms.
Impact
The impact of this rebrand was huge. Jason Harding, Founder of Move, shared: "I've landed a big animation job creating a pilot music video for a children's TV series... It all came from the Move branding and website! This is why I wanted to rebrand and it's totally paid off."
But the impact went deeper than new business. In Jason's words: "I thought I was going to get a bunch of buzz words and a shiny new logo but it went so much deeper than that. Going through your process made me really think about what I'm doing and why I'm doing it. I rediscovered why I fell in love with animation in the first place, so built my brand around joy and magic."
